Advert Analysis - Green Day and Rihanna

Advert analysis from BOliver3

Digipak Analysis

Digipak analysis from BOliver3

Filming update

Today my group went out and filmed some extra shots of Ryan for the performance element of our video. We shot some clip from different angles, movement and shot types. We will now add these clips to our rough cut video as well as finish perfecting the video we have at the moment.

Choreography

Choreography ; from BOliver3

Audience Feedback - Rough Cut

This is our audience feedback, we chose these people because they fit the genre of Indie Alternative, as well as the fact they also like this genre.

Audience Profile

Audience profile from BOliver3

Narrative Theory Analysis

Narrative theory from BOliver3

Redundancy and Entropy

Redundancy and entropy from BOliver3

FLORENCE AND THE MACHINE - 'SPECTRUM'

 

 

Our Facebook Feedback - Rough Cut

 

This is evidence of our audience feedback group that we set up once we had finished our rough cut. Above are a few comments from some people we added to the group.

Most people said that they could understand our narrative and that they thought it fitted the genre well. They liked the unique-ness of our narrative side of the video and how the shots fitted the highs and lows of the music.

Most of the people we added to the group said that they would like to see more performance elements in the video, with possible a few other band members, for example; drums and guitar.

We will use this advice to adjust our music video to fit the requests of our audience's feedback.

Autograph

This is the image we used for the fan/autograph scene/shot. It is a picture of myself in full costume.

We chose to use this image because the pose being used looks much like a superhero pose and the costume is the costume used for the actual video - this makes the superhero recognisable throughout the whole video.

Rough Cut of Video

This is our rough cut of our music video. There are few shots missing, which we intend to re-film as they weren't very good quality.

Filming Update 2

Here are some more shots from filming. We focused on the narrative element of the video, which is about superheroes.

Filming Update

Here are a few shots from filming. We filmed mainly in the woods and completed the performance element of the video.

Goodwin's Theory: The Wanted - Chasing the Sun

Thewante danalysis from BOliver3

Hair and Make-Up Ideas

This is an idea for Ryan (our performer's) hair. We have sprayed it back into a large side quiff to show off his red and orange highlights. This will mean that he will fit the genre better, as the artists in Indie Alternative bands do not tend to wear their hair all in their eyes. If we wanted to make Ryan more Indie, we could put him in a hat, just showing off the front of his quiff.

This is an idea for Sophie's superhero make-up. I used different types and colours of eye-liner to create the glowing-swirl effect.
We thought about using this make-up because it is very different compared to normal make-up, which makes Sophie instantly stand out. The gold elements of the make-up have connotations of good, angels, money and powers; which are commonly associated with superheroes.

Final Costume Ideas

This is the costume for the heroes (good turning evil). The wear brighter colours and slightly more revealing clothes (which is a recognisable among superheroes, especially females). We have laid the costumes out like this, so we could see what they look like from a distance.

This is the costume for the villains. They wear darker colours and slightly less revealing clothes (also see Hannah's costume below). They also wear more black which is common with super villains to wear darker colours.
As you can see with all these costumes, they are very entropic, as no one dresses like this - unless they are going to a fancy dress party. We chose these colours because we wanted to attract teenagers mainly and I believe that these costumes  do this well. Bright colours are often associated with teens because they are known for holding 'rave' or 'neon' parties.

Responsibilities

For our music video, we realised we all needed different sorts of props, costume and make-up/hair accessories. So, to solve this problem, we gave each member of the group a few items that they had responsibility for.

Facebook Planning Group

At the very start of the course, my group set up our very own private Facebook group. This allowed us to share all of our work and research with each other from the comfort of our own home, quickly and easily. It also meant that we could keep each other updated on our progresses as well as availability.
We also added Ryan to the group so that he would be kept updated at all times about what we were planning to do.

Locations

For our locations, we have chosen two main locations; town and in a forest.

We have chosen to use the town because it will allow us to show the heroes/villains committing crimes, as well as the fact it is a realistic setting, so the audience will be able to relate to it.

We have chosen to use the forest for both the performance and narrative elements of our video, because it will allow us to film Ryan performing in a realistic setting. The video will also have connotations of the heroes and villains turning into/being animals, because of their wild behaviour and the setting of the forest.

IMAGES:

Risk Assessment

This is our Risk Assessment. We did this to make sure we were all aware of any dangers in the areas we were planning to film. This means that we are now all more aware of our surroundings, as well as the potential safety problems we may encounter.

Our Storyboard

This is our video of the storyboard for our music video. We have drawn out our initial ideas for the video.

BASIC STORYLINE:

Two super heroes get 'fed up' of being good and turn evil. They end up joining forces with super villains. They terrorise the local town and generally just cause havoc! We will also have performance elements in the video, which our actor, Ryan, will be performing. The story will end with one of the super heroes being confronted by a loving fan, so naturally they change their ways back to good! The villains are arrested and the super heroes walk out into the horizon.

Audience Feedback from Our Pitch

From this, it is clear to see that our most people think our ideas link in with the genre well. They like the idea of the superheroes turning bad and think it's original and morer interesting than the common 'Twilight' themes often used.

Many people said that they reckon we should use more locations other than the forest and the town. They believe that the forest should not be our main location for the performance element, as it could be seen as romantic, which I can actually sympathize with.

Actors and Casting

This is a picture of my group. We will all be acting in the video.

Hazel and Hannah will be playing the Villains (who remain villains throughout the whole music video).  We have chosen Hannah and Hazel for the villains because they said that they wanted to be the villains and because they both look like they could suit the villain stereotype (dark clothes and make-up). Both Hannah and Hazel fit the style of Indie Alternative as they both wear dark coloured clothes; which also fits the style of super villains.

Me and Sophie will be playing the Heroes (who turn bad). We chose me and Soph to be the heroes because we volunteered and because me and Sophie are willing to wear brighter colours and take on the acting challenge of turning from good to evil. Me and Sophie also fit the style of super heroes as we wear brighter colours and lighter make up. We both fit the style of Indie because we wear the same sort of clothes that indie singers would wear.

This is Ryan. We have chosen Ryan to lead the performance part of our video. We have chosen Ryan because he fits the genre of Indie Alternative (piercing, longer hair, dark coloured hair, dark indie clothing). During filming we have realised that we will need to pin/spray his hair back in a quiff or slightly out of his face, to make sure that he fits the genre even more.

Genre Research -Narrative/Performance

What I have learnt from analysing Narrative/Performance in music videos:

The narrative always tells a story, in most of the videos above it seems to be telling a story about something bad/sad. The greyscale effect (or black and white effect) helps to convey the message of dark or sad times. This tells me that if we have a part in our music video which is quite sad then we could also use the black and white to add to the connotations of being sad.

The performance element in most of these videos, mainly just shows the lead singer, you rarely see any instrument/band, which tells us that we should probably do the same, to make sure we fit the indie alternative genre.

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Our Pitch

Canterbury - More Than Know Pitch from BOliver3

Time Management

This is our timetable showing when me and my group are free. We will work within these free times to produce our video.

Rough Ideas for our Costume

This is a rough draft of our first ideas for superhero/super villain costumes for our music video.
We have drawn down some rough ideas for our superhero costumes. They follow the same general characteristics you would expect to find on a superhero costume, for example; both the outfits have some sort of a logo or something that identifies them (yellow: lightening bolt, green: bright waistband). The also both have head gear whch is very common with superheroes. The head gear matches the rest of the outfit.

Permission from Canterbury

 

Getting permission from our chosen artist:

Canterbury - More than know

 

I wrote to Canterbury on Facebook asking for their permission to use their song 'More than know' for our music video project.

 

 

Single Ladies Analysis

 

 

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Montage of purpose of a Music Video

Introduction to Coursework Brief

For my coursework in A2 Media, I will be creating a music video as well as a album Digipak. I will also create a magazine advertisement for the Digipak. I will publish all of my work on this blog.

A2 Media Studies

This is my A2 Media blog. I will be posting on here any work I complete throughout the A2 year.